Constant Improvement to Guarantee the Best User Experience in eCommerce

Having an online business or a virtual store is essential today to be competitive in the new digital era that has grown by leaps and bounds, especially because of the pandemic caused by COVID-19. However, as simple as it sounds, it is not just about acquiring a domain and clicking on the publish button.

Many times the user when entering a website that is not optimized can suddenly abandon it, as well as leave their cart abandoned, thus becoming a visit without conversion, which implies loss of money and frustration for the owner of the website.

The digital version of having a store has many advantages, including the ease that it gives the user to decide how, when and in what way to place their order. In addition to the versatility of options that it gives, making potential customers visit an eCommerce, so it is extremely important to keep the content updated in different ways so that it maintains functional.

This is where "The customer experience within eCommerce" comes in, since having a good product and quality of service will not guarantee online sales, since there is no human being to intervene and do the sales work. This may be the function of the online site, making the purchase an attractive, comfortable and above all pleasant experience that impacts the user and transforms him into a customer, achieving the objective.

There are several aspects that must be considered to have a good user experience when interacting with eCommerce: agility, efficiency, simplicity, comfort, coherence, reliability, interactivity and how attractive it can be compared to other options that offer the same.

To create an optimal customer experience, special attention must be paid to the interactions that the user has within the platform, making an inventory of what works and what does not, analyzing the areas of ​​opportunity, in addition to seeing which elements attracts the attention of the client and which deviate or discourage the client.

For example, generating guides, as the steps to follow to proceed with payment, shipping information or guarantees, will generate greater confidence in the user. This content should also be based on the KPIs analyzed from the data extracted to keep the content updated and always improved.

Keep the information based on the user experience with a high-quality design that adheres to the identity of your brand, but that follows the principles of usability and usefulness in terms of site functions. If the inserted images are too heavy, it will cause the user's waiting time to increase, opening the possibility for them to leave your website before viewing the content.

It is important to stay one step ahead of the user, which can be achieved with the help of smart technology that analyzes and predicts behavior based on information collected by the website. One trend that can help is the interactive experience. Which allows to provide a solution based on the data provided by user tastes, preferences, and doubts, generating a better customer experience.

While it is important to keep the information of an eCommerce that is functional optimized, it is also important that it stands out among others in the market. At Onibex we can help you, request your free personalized trial now and change your users experience!